Ju Ju Be genuinely thought of everything when they created this carrier. I really like the mommy pocket...it's great and roomy, and above all it's easy to get to. The little zipper pocket in the front is ideal for your cellphone or digital camera and allows for really quick access. The sippy/bottle pockets are protected, yay! The feet at the base keep it standing nicely, and help to keep the bottom clean. But I have to say my absolute favorite thing about this bag is that it comes with backpack straps and messenger straps and it has a grab handle! When I need to be hands-free and carry the bag with me (zoo, playground etc) I toss the extremely comfy backpack straps on. If I seem like carrying it messenger style- I'm able to do that too! The grab handle makes it easy to take in and out of the car. Also, my other most favorite characteristic is the fact that its machine washable- that was an absolute must have for me after i was searching for a baby bag.
More Feedback:
* This carrier is marvelous. Not only does it fit almost everything I need for a longer getaway with my kids, but it's versatile, too! I really like the backpack option and also the grab handle on top has become a plus. I can fit all of my own items (cell phone, small wallet, sunglasses, keys, etc.) right in front mommy pocket. I really like the soft-lined outside pocket, ideal for the camera. I'd certainly highly recommend this carrier to moms of just one or moms of numerous!!
* I love my BFF! The best organization I've ever used, works together with or without JuJuBe add-ons. I'm specifically keen on the grab handle, for that speedy carry from the apartment to vehicle. Select from a messenger type carry, or comfy backpack straps. And machine cleanable, its so nice in order to clean a baby bag because let's be honest, with children they get filthy!
* I was given the Ju Ju Be 'Be All' with my youngest girl and loved the organization system from the pockets and just how easily washable it's. Nevertheless, the mommy pocket (front flap) would be a bit bothersome to have to flop backwards and forwards and you couldn't put anything heavy inside it, just like a wallet. Hubby gifted me the BFF for the birth of our second and that i like it! I love the front pockets for mommy and the large pocket. I simply wish the rear pocket, in which the changing pad goes were built with a zipped or snapped pocket having a location for diapers, wipes and cream. I love being able to put it on on my small back or make it very easily with a single hand.